Fred E. Jandt

people identify and from which are derived distinctive values and rules for behavior.

human groups with shared cultural features that distinguish the group from the wider society

They exist within dominant cultures and are often based on geographic region, ethnicity, or economic or social class

ethnicity refers to a group of people of the same descent and heritage who share a common and distinctive culture passed on through generations

features as language or accent, physical features, family names, customs, and religion

majority has political associations, as in the majority rules, a term used so commonly in the United States that the two words have almost become synonymous

Since that time, advantage has been associated with the majority, and disadvantage has been associated with the minority

to ensure that interethnic contacts were harmonious, the communicators in their study limited the interactions to relatively superficial encounters

to ensure that interethnic contacts were harmonious, the communicators in their study limited the interactions to relatively superficial encounters

the word is suggested to convey the idea that no one culture is inherently superior to other coexisting cultures