Drew Eric

It doesn't matter how great your product is if you don't effectively communicate its value to the right audience.

Instead, your number-one goal is to first capture your prospects’ attention.

No matter where you are or what you sell, you need to grab people's attention first or absolutely nothing happens.

No matter where you are or what you sell, you need to grab people's attention first or absolutely nothing happens.

No matter where you are or what you sell, you need to grab people's attention first or absolutely nothing happens.

These apps and media all exist to sell ad space. Same holds true for TV, radio, magazines, and other traditional media.

Remember when people had diaries and got mad when someone read them? Now they put everything online and get mad when people don't.

Everybody wants to be liked, and—for many—the more “likes” and follows they get, the more validated they feel ... to the extent that they'll check their post throughout the day to see just how popular and “liked” it was. Each “like” and “follow” provides a little shot of dopamine to their brain, chemically addicting them to posting more and seeking still more validation.

Everybody wants to be liked, and—for many—the more “likes” and follows they get, the more validated they feel ... to the extent that they'll check their post throughout the day to see just how popular and “liked” it was. Each “like” and “follow” provides a little shot of dopamine to their brain, chemically addicting them to posting more and seeking still more validation.

We compare ourselves up by reading posts and watching videos of people whom we believe are superior to us for whatever the reason, i.e., status, income, beauty, and other personal characteristics. We also compare ourselves down to others to whom we feel superior.