Harvard Review

Harvard Business Review on Thriving in Emerging Markets

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Beat local companies at their game.If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: — Manage risk in unstable environments — Ward off political threats to your business — Customize your business model for emerging markets — Tailor your strategy to capitalize on countries' strengths — Gain ground on emerging giants — Compete in China's new high-tech market — Win the war for talent in developing economies — Serve the bottom of the pyramid profitably
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243 printed pages
Original publication
2011
Publication year
2011
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