Michael Bierut

Now You See It and Other Essays on Design

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“Design is a way to engage with real content, real experience,” writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the “forward” logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.
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349 printed pages
Original publication
2019
Publication year
2019
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Quotes

  • Nastya Orydorohahas quoted4 years ago
    I could shade the hell out of anything, but realistic drawing was considered a pretty cheap commodity. What was valued in the fine arts department seemed to be self-expression, or individuality, or passion, or something mysterious like that. Graphic design, on the other hand, was taught in the tradition of Jon Gnagy: methodical, straightforward, and, to quote the man himself, “genuine fun.” So I became a graphic designer.
  • Nastya Orydorohahas quoted4 years ago
    I may have become a graphic designer because I was a frustrated writer
  • Nastya Orydorohahas quoted4 years ago
    Words are at once the designer’s raw materials and reason for being, simultaneously a means to an end and the end itself. I am suspicious of any graphic designer who is not an enthusiastic reader.
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