“High Valleys Weave” explores how Andean textile weaving traditions are adapting to online markets, examining the intersection of cultural heritage, economic development, and global commerce. It highlights the challenges indigenous communities face as they navigate e-commerce platforms to sustain their livelihoods. For example, online sales can increase income for weavers, but also raise concerns about fair trade and cultural appropriation, impacting the authenticity of the product. The book approaches this complex issue by first introducing the historical context of Andean textiles, including their cultural significance and traditional production methods. It then analyzes the digital transformation of markets, examining platforms like Etsy and Amazon Marketplace. Finally, the book delves into the socio-economic impacts on weaving communities, such as changes in income, employment, and cultural identity. This thorough approach makes the book valuable for anyone interested in the economics of cultural preservation.
