Inspiration: Inspired employees have a better chance of success than those who see their job a nothing more than a means to a paycheck.
mariazentsovahas quoted6 years ago
Coordination: A vision provides sufficient guidance so that everyone knows how their particular function fits into the greater strategic initiative.
mariazentsovahas quoted6 years ago
A vision tells your organization why this strategic initiative will succeed versus competitive alternatives. If your vision cannot articulate why it is better than the alternatives, perhaps it is time to modify your vision.
mariazentsovahas quoted6 years ago
By getting out in front of a trend, you can help set the rules as to how the trend will evolve.