Collectively the authors Chris Gibson and Alan Guinn have collaborated to write this guide to provide you, the reader, with techniques, ideas and hints so that you can approach sales and selling with more confidence.
We sell ourselves every day, but for some reason people think that they couldn't possibly sell for a job; this guide will show you that 'Selling is NOT a Mind Trick' far from it! This book demonstrates sales techniques and shows you how to deal with different sales scenarios; it covers the psychology of selling and emphasizes that with the right tools and techniques you can master sales and succeed in selling.