The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

So, in the game of online writing, it’s not just that volume wins.

It’s that timeless volume wins.

And I much prefer the latter.

However, where timeless content “wins” is in its ability to endure. A timely article might accumulate 10,000 views in a day, and then fade into the abyss—whereas a timeless article might accumulate 5,000 views every year for ten years

not everything you write will remain a “perfect” reflection of how you think or feel over the long term

These are stories, opinions, insights, lists, and guides that will stand the test of time

The second way to think about writing online is to take a timeless approach.

In this sense, only writing timely material makes it difficult to build a library of content that lasts.

Unfortunately, timely content is a double-edged sword.

The first way is to take a timely approach.

The final way of executing a Call To Action, without ruining the reading experience, is to link to your website, company, or product without any overt explanation