The Digital Marketing Internet Toolkit

spend more time with your family and to be able to support them

Key to all of this is to know what you want from life and how your online business fits into this.
Do you want a purely passive income that allows you to travel and forget work? Or are you happy to work hard indefinitely, as long as it’s on a topic that you enjoy?
More importantly, how much money do you need to live? What are your personal aspirations?
How much time will it take you to earn that money? What are the different variables you can manipulate to get the lifestyle you want?
At the same time, consider what you need to get your internet marketing business off the ground. With all that in mind, you can then work out how much money you need to earn and make sure that you do that every day. Be strict and leave time for yourself and for your passion projects.

If you are a digital marketer, then you are an entrepreneur. And if you’re an entrepreneur, then – as Tim Ferriss often discusses – you are at heightened risk of bipolar disorder. This is a huge emotional rollercoaster and you will have days when you have tons of work and all your projects are going well, and days where it all just seems a waste.

Learning to program gives you the ability to build apps and to create far more complex websites. More than that though, it gives you an area of expertise that is in very high demand and that a lot of people know nothing about.

you learn Java or Python then people will come hammering at your door on LinkedIn. And even if you don’t choose to take them up on their offer, creating an app and selling it on mobile is a fantastic form of digital product

Then make sure to add a little background music (you can outsource this on a site like Fiverr) and add your logo. Add some bottom thirds and a good opener and you’ll have something that looks immensely professional and can really build trust and authority.

A quick tip for those that are trying to build momentum on their own YouTube channel is not to make your videos too long

If you want to hide your mistakes and make your content flow like one long video, then you can use b-roll over the portions you’ve had to cut. Otherwise, you will jump from one position to another quickly. This can also be done to dramatic effect though and is called a ‘jump cut’. You can use this for humor, or for intentional brevity and punchiness. Put more in and that way it will look intentional and you can get away with more.

When cutting within the same ‘scene’ a technique often used is to ‘cut on action’. That means you cut during a movement and you continue the same movement in the next shot. This ‘disguises’ the edit and makes the footage flow more easily.

Finally, set up the grid on your camera if possible and try to make sure that when you talk on camera, your head and eyes are in the top third of the screen.