The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Most of the time, we deal with the obstacles by persevering. Sometimes we get discouraged and turn to inspirational writing, like stuff from Vince Lombardi: “Quitters never win and winners never quit.” Bad advice. Winners quit all the time. They just quit the right stuff at the right time.

Never quit something with great long-term potential just because you can’t deal with the stress of the moment.

Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.

It’s easier to be mediocre than it is to confront reality and quit.

The opportunity cost of investing your life in something that’s not going to get better is just too high.

Selling is about a transference of emotion, not a presentation of facts.

Because day to day, it’s easier to stick with something that we’re used to, that doesn’t make too many waves, that doesn’t hurt.

Quitting creates scarcity; scarcity creates value.

Being better than 98 percent of the competition used to be fine. In the world of Google, though, it’s useless.

“Quitters never win and winners never quit.” Bad advice. Winners quit all the time. They just quit the right stuff at the right time.