Political Ads Impact examines how political advertising shapes elections and public opinion in today’s information-rich environment. It highlights the persuasive techniques used, such as emotional appeals and framing strategies, and how political ads influence media coverage and agenda-setting. The book asserts that these ads, despite criticisms, remain a powerful force in political communication.
Beginning with a historical overview of political advertising, the book traces its evolution from print to digital campaigns. It then analyzes the strategies used in political ads across different media, using case studies from recent elections.
Finally, it addresses ethical and regulatory challenges, including issues of truthfulness and transparency. The book draws on empirical evidence, including voter attitude surveys and campaign finance reports, to provide a multifaceted analysis of the political advertising ecosystem.
