Comic Convention Growth explores the remarkable journey of comic conventions from niche gatherings to influential forces in the entertainment industry and popular culture. Tracing their historical development, the book highlights how these events have become crucial platforms for shaping the film and television industries.
Before the digital age, comic cons acted as vital physical spaces for fans, akin to a proto-internet for niche communities, illustrating their early importance in fostering fan culture.
The book delves into the expansion of comic conventions, examining the rise of celebrity appearances and the increased commercialization of the convention experience. It analyzes how these events have evolved into significant marketing platforms, influencing casting decisions and audience engagement.
Ultimately, the book demonstrates the profound shift in how entertainment is produced, marketed, and consumed, emphasizing the growing power of fan communities and the commercialization of fandom.
