Summary Of “Start With Why: How Great Leaders Inspire Everyone To Take Action – By Simon Sinek”

good leader must be able to explain clearly and simply why the organisation does what it does. This is a key aspect because you cannot share beliefs who do not understand them. Once everyone has understood the WHY, they will begin to develop trust and loyalty.

The WHY does not arise looking forward or thinking about what you want to achieve. It is not born of market research or extensive interviews with clients or employees.

To find the WHY you have to look in the opposite direction to where you are now. Finding the WHY is discovery, not invention.

Generally, the WHY comes from the founders of the organisation and their beliefs. They believed that surely long before the organisation was born.

he key is in the way it communicates. When you start with the WHY, you are getting the attention of those who share the same beliefs, whether or not they need the product we sell. People buy moved by their beliefs, therefore, it is necessary to spread our beliefs and share them.

With the idea that people do not buy what you do but why you do it, this company reverses the information. The WHY compromises emotionally, whereas WHAT and HOW serve as signs that the belief has been fulfilled.

Instead of trying to sell their computers saying "We make the best computers. They are beautifully designed and easy to use. Do you want to buy one? "Apple, the market leader, begins by expressing its WHY:" In everything we do we challenge the status quo to generate different ways of thinking. We do this by designing beautiful products that are aesthetically pleasing and easy to use. In this way, we make the best computers. Do you want to buy one? "

Many companies are very clear about the first two, the WHAT and the HOW, but they do not get certainty in the WHY. They usually respond to WHY "making money", "making a profit", but that's not a WHY, it's a result of all three.

Simon Sinek defends the need to start with the WHY before stating WHAT. Our way of thinking and acting our way of communicating should be from the central ring to the outer ring of the Circle. An illustrative example is the Apple company, one of the most successful in the technology market.

the WHY comes from the founders of the organisation and their beliefs. They believed that surely long before the organisation was born.

the function of the good leader is to maintain the internal communication and the outside of the company in the sense inside-out in the Golden Circle. It is the way to motivate employees and clients.

Companies with a clear WHY do not have to worry about competition, are often more imaginative and creative than others and become more attractive to the best employees.

ompanies with a clear WHY do not have to worry about competition, are often more imaginative and creative than others and become more attractive to the best employees.