Summary of The Charisma Myth

To use charisma in a crisis, people should remain calm, describe the high standards to which they will be holding others and their confidence that they will succeed, express a clear vision for the future, and act without hesitation

Conveying charisma in a conversation involves more listening than speaking

The four most significant types of charisma are focus charisma, visionary charisma, kindness charisma, and authority charisma. They each create different reactions in others and require different cues to utilize.