Do the Work!

you’re writing a movie, solve the climax first. If you’re opening a restaurant, begin with the experience you want the diner to have when she walks in and enjoys a meal. If you’re preparing a seduction, determine the state of mind you want the

The three dumbest guys I can think of: Charles Lindbergh, Steve Jobs, Winston Churchill. Why? Because any smart person who understood how impossibly arduous were the tasks they had set themselves would have pulled the plug before he even began.

Don’t think. Act