Lisa Arthur

Big Data Marketing

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
  • Susanne hhas quoted6 years ago
    Businesses can't move ahead into the Enlightened Age of Data if they don't leverage big data marketing—and they can't leverage big data marketing without the expertise of data scientists and others trained in skills like computational analysis, predictive modeling, statistics, and the management of big data sets. But, there's a problem
  • Susanne hhas quoted6 years ago
    Focus on the external experience and work inward, improving customer information and data at each interaction point with the explicit goal of adding value for the individual and bolstering the trust that forms the foundation of customer relationships. Essentially, to improve the customer experience, you need to consolidate data, make sure your systems work together, and capture, collect, harmonize, and utilize information to enable more informed and timely engagement across all channels.
  • Asto Subrotohas quoted8 years ago
    It is the complicated mess of interactions, applications, data, and processes that accumulate unchecked when companies are unprepared to handle information from a wide range of sources.
fb2epub
Drag & drop your files (not more than 5 at once)