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Matthew Dixon

The Challenger Sale

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316 printed pages

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Impressions

  • M. Irfan Hasanshared an impression8 years ago
    👍Worth reading
    💡Learnt A Lot

    This book quiet changing my mindset in sales & marketing area. I think it's true in this tight competitiveness world, commercial insights-driven marketing is needed than ever before.

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    Quotes

    • b3952001779has quotedlast year
      perfectly captures what Challengers ultimately must do: teach customers something new and valuable about their business—which is what they want—in a way that reliably leads to commercial wins for us—which of course is what we want.
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      • Ryan Lexerhas quoted4 years ago
        This is exactly where we see Relationship Builders struggle all the time.
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        • Ryan Lexerhas quoted4 years ago
          • Rep offers unique and valuable perspectives on the market.
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          On the bookshelves

          • Алина
            English
            • 224
            • 7
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          • Prudnikova Maria
            2020
            • 19
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