Dataclysm

Mankind is tribes within tribes

But by far the biggest cause of frustration is that people don’t understand and can’t articulate what they actually need.

Ratings are everywhere on the Internet. Whether it’s Reddit’s up/down votes, Amazon’s customer reviews, or even Facebook’s “like” button, websites ask you to vote because that vote turns something fluid and idiosyncratic—your opinion—into something they can understand and use.