ASMR, or Autonomous Sensory Meridian Response, is a phenomenon characterized by a tingling sensation that typically starts on the scalp and moves down the back of the neck and spine. This response is triggered by specific auditory or visual stimuli, often referred to as ASMR triggers. Common triggers include soft-spoken voices, tapping sounds, crinkling paper, and personal attention scenarios. Understanding ASMR is essential for anyone looking to start their own channel, as it establishes the foundation for creating content that resonates with viewers seeking relaxation and sensory pleasure.