Books
Sherry Prescott-Willis

Market This

Think you're ready to market your product or service--think again..don't take another step until you read this book! Most marketing books give you a formula for how to market your stuff, or they give you ideas, sometimes really good ones, on how to do it. But no one actually helps you set up a marketing plan that works for you. This book is different. It helps you formulate an actual marketing plan, based on what your customers think and feel. It's interactive, and it teaches you how to mine information so you really do find out what your customers are thinking. This book gives you the opportunity to make smarter, more effective decisions about your marketing. You can make smart marketing decisions. You can be an effective marketer. You can be a savvy marketer.
162 printed pages
Original publication
2009
Publication year
2009
Have you already read it? How did you like it?
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Quotes

  • Menna Abu Zahrahas quoted3 years ago
    Sherry has a BA in English from UC Berkeley and an MBA from the University of San Francisco, Masagung Graduate School of Business.
  • Menna Abu Zahrahas quoted3 years ago
    Sherry is a native of Northern California and lives with her husband and family in the San Francisco Bay Area.
  • Menna Abu Zahrahas quoted3 years ago
    In 2000, Sherry founded Prescott Marketing: an independent consulting firm focused on start-up and early-stage companies needing strategic and product marketing program development.
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