International Business Administration provides a comprehensive overview of the complexities, opportunities, and challenges of conducting business in a globalized world. International business encompasses all activities that facilitate the movement of goods, services, investments, people, and ideas across national borders. This globalization has transformed economies worldwide, driving innovation, foreign trade, and international investments.
This book introduces students to the essential aspects of international business, including global markets, tariffs, foreign trade practices, and multinational corporations. It examines the impact of cultural, political, and economic factors on international trade, while also exploring corporate-government relations, asset management, and marketing strategies. Readers will gain insights into navigating foreign business environments, understanding global economies, and making informed decisions in today’s interconnected world.
An essential resource for students and professionals, this book equips readers with the tools to thrive in the dynamic field of international business.
