Color produced by the reflection of visible rays of sunlight.
Includes: Pure, soft white and ivory shades.
Psychological Power of White
Positive Attributes: Pure, clean, fresh, futuristic.
Negative Attributes: Clinical, ‘colorless’, cold, neutral.
Wearing White for Emotional and Physical Impact
There is a strong association of white with traditional medicine. So, if the objective is to project impeccable standards of care and hygiene white will do it (provided it is always clean).
To create strong contrast against dark shades, such as navy, charcoal or black, which projects authority