Social Media Data Mining: Insights and Strategies delves into the techniques and challenges of mining social media platforms, offering practical examples and exercises. This comprehensive book, comprising 10 chapters, begins with an introduction to social media, its platforms, and the upcoming challenges in this field.
The first part covers data mining concepts, graph and network evaluation, algorithms, and tools, as well as communication strategies for boosting engagement on social media. The second part explores mining data from platforms like Facebook, Twitter, LinkedIn, and emails, providing in-depth analysis and case studies to illustrate real-world applications.
We aim to enhance your understanding of social media data mining, offering valuable insights for tackling big data challenges. The book combines theoretical knowledge with practical exercises, ensuring a successful learning journey.