Mastering Mobile Learning

In BYOD environments, mobile devices are often the property of workers,

Lost/Stolen Devices and Ex-Employees
An organization’s private data is its property, and is the “soul” of the business. Mobile devices may contain customer contact lists, technical data, and even sensitive material about the state of the business. Because of this, these devices pose a substantial threat in the wrong hands.

Mobile technology, especially BYOD, raises new problems that need to be resolved. These include security, software interoperability and data sharing, ownership and control, and who pays for what.

bring your own device” (BYOD), where the organization embraces the idea of a mobilized workforce, but the workers supply their own hardware, such as an iPhone or Android device.

For example, outside salespeople have become dependent on these devices to keep them connected, at any time, to their clients and sales support teams

A mobile application can also reinforce a brand’s core qualities.

Provide real, timely, and actionable help information,
Use the product as a user would, that is, don’t feature it as a “star,”

One easy thing would be to take a look at your industry and see how online educational content is being packaged to consumers.

an app with videos on how to actually use a circular saw may be used two or three times more than a non-video-based app.

Educational marketing is a concept that has been around for a long time. The basic concept can be explained simply as “An educated customer is an engaged customer.” An informed customer is more likely to understand and appreciate the value of your product or service offerings and, therefore, more likely to buy or recommend your product to others