Strategic Business Management in Crisis Times explores the vital role of strategic management in navigating unstable and unpredictable environments, such as a pandemic. This book addresses the complexities and importance of applying strategic management effectively during volatile situations, providing a comprehensive guide from basic principles to detailed applications.
We delve into the history of strategic management during pandemics, examining its impact on businesses and livelihoods. The book highlights how poor strategic management can undermine authority and offers insights on leveraging effective strategies even amid crises. Through global case studies and live discussions with entrepreneurs, readers gain a thorough understanding of strategic management practices in challenging times.
The book also covers new strategies developed during the COVID-19 pandemic and revisits historical strategies for managing businesses and livelihoods. It combines conceptual knowledge with practical tips, suggestions, and actionable points, making it a valuable resource for comprehending and applying strategic management in crises.
