In a consumerist society, we are not meant to buy one pair of jeans and then be satisfied. The same goes for self-improvement. We are not expected to improve only one area of our lives. We are encouraged to upgrade all parts of our life, all at once. We should be fitter, happier, healthier, wealthier, smarter, calmer, and more productive—all at once, all today. And we are under pressure to show that we know how to lead the perfect life.