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Alexander Osterwalder

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)

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cuatrocronoshas quoted2 years ago
surprised at how often we make stuff nobody wants
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cuatrocronoshas quoted2 years ago
worried that we focus too much on products and features instead of creating value for customers
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Oxana Bredikhinahas quoted8 years ago
Describes the benefits customers can
expect from your products and services.
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nabiladelaseptinahas quoted9 years ago
zoom into the details of how you are creating value for customers.
The refre
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