Everybody Writes

Why am I creating this? What's my objective?
What is my key take on the subject or issue? What's my point of view?
And, finally, the critical so what?-because exercise: why does it matter to the people you are trying to reach?

the more you think about what you want to say, and plan for it, the easier it is to say.

content is not about storytelling, it's about telling a true story well.

What matters now isn't storytelling; what matters is telling a true story well.

Utility × Inspiration × Empathy = Quality Content

What am I trying to say? What words will express it? What image or idiom will make it clearer? Is this image fresh enough to have an effect?

great writing isn't written, as much as assembled

Think before ink

Place the Most Important Words (and Ideas) at the Beginning of Each Sentence

Utility × Inspiration × Empathy = Quality Content