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Jan Chipchase,Simon Steinhardt

Hidden in Plain Sight

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Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.
Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.
Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.
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244 printed pages
Publication year
2013
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Quotes

  • mo9fhas quoted4 years ago
    If you want to understand people, you have to understand how people function in the wild, in their natural settings, in a world of chaos and gray areas, a world with consequences, a world that’s constantly changing
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    • Niken Dinartikahas quoted7 years ago
      scale, continued use of the idea” but more important as “satisfaction with the idea.”
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      • Niken Dinartikahas quoted7 years ago
        Finally comes adoption, which Beal and Bohlen defined as “large
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