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Summary: Zero to One

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  • Юля Шкатоваhas quoted6 years ago
    Growth is easy to measure, but durability isn't. Those who succumb to measurement mania obsess about weekly active user statistics, monthly revenue targets, and quarterly earnings reports. However, you can hit those numbers and still overlook deeper, harder-to-measure problems that threaten the future viability of your business. If you focus on near-term growth above all else, you miss the important question you should be asking: will this business still be around a decade from now? Numbers alone won't tell you the answer."
  • Юля Шкатоваhas quoted6 years ago
    you can recognize competition as a destructive force instead of a sign of value, you're already more sane than most.
  • Юля Шкатоваhas quoted6 years ago
    Competition is a concept which pervades society. The world is obsessed with it and everyone lauds its benefits. The only problem is once you start enacting its commandments, you end up getting trapped.
  • Юля Шкатоваhas quoted6 years ago
    Positively defined, a startup is the largest group of people you can convince of a plan to build a different future.
  • Юля Шкатоваhas quoted6 years ago
    It's clear even governments understand this dynamic. That's why one of its departments works hard to create monopolies (by granting patents to new inventions) while another department hunts monopolies down (by prosecuting antitrust cases).
  • Юля Шкатоваhas quoted6 years ago
    the history of progress is a history of better monopoly businesses replacing incumbents. Monopolies drive progress because the promise of years or even decades of monopoly profits provides a powerful incentive to innovate."
  • Юля Шкатоваhas quoted6 years ago
    Monopolists, by contrast, can afford to think about other things.
  • Юля Шкатоваhas quoted6 years ago
    real goal of any startup is to build a successful company which becomes a monopoly by solving a unique problem for customers. You have to figure out how to rise above your competitors.
  • Юля Шкатоваhas quoted6 years ago
    Sales matters just as much as product.
  • Юля Шкатоваhas quoted6 years ago
    Most people and many companies assume globalization will be the main driver of the future of the world but that's incorrect. Technology matters more. The key challenge of the future is to develop new technology which will help everyone do more with less. Globalization without this kind of new technology is unsustainable.
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