The illustrations in this book are created by “Team Educohack”.
“Marketing Essentials: Strategies for Growth” delves into the critical role of marketing in setting a company's strategic direction. We offer deep insights into customer behavior, competitor analysis, and effective collaboration, equipping you with the skills to serve customers profitably.
Structured on the Harvard Business School MBA program, each chapter provides foundational knowledge and practical strategies. The book covers essential areas such as consumer behavior, business-to-business markets, the four P's (product, placement, promotion, and price), market segmentation, target market selection, positioning, and unique value propositions. It also includes insights on designing new products and services, product line extensions, and business repositioning, as well as brand valuation and equity. Additionally, the book addresses fulfillment and after-sale service, distribution channels (direct, retail, and wholesale), marketing communications and promotions, advertising, public relations, and media choices.
Further topics include pricing for profitability, personal selling, sales management, customer relationship management, customer privacy, and the basics of math for marketing decisions.
This timeless guide is perfect for understanding and interpreting business and competition from a marketing perspective, making it invaluable for both formal education and on-the-job training. Essential reading for marketing students and professionals alike.
