100 Great Branding Ideas. From leading companies around the world

Each brand’s values are different. Here are some examples:

reliable, traditional, family-run, polite
international, technological, cutting-edge, powerful
challenging, innovative, urban, modern
cheap, cheerful, no-frills, friendly

people born after 1983 don’t use email that often for their personal messages. They use social media and online messaging. But people born before then use email regularly.
The idea

If your customers are aged around 30 to 55, then you stand a good chance of reaching them with an email

eople like to know the real story behind the brand and about the people who work there. That’s why the companies whose founders are still around to tell their own tales have a fascination that goes beyond what they are selling

This is an exception, not a rule – you don’t want to go out of business – but good brands are built on honesty. Give your customers a choice, and if you don’t have what they need, send them to where they can get it.

NAMING 3: NAME YOUR COMPANY AFTER YOURSELF

What do people really want? When they find a brand that gives it to them, they flock there.

What you wear and how you wear is strongly influenced by your social group.

If you’re the first in the market, or the one that does the most advertising to get your brand name known, you’re in a position to become the generic.

VCs expect a very high return on their investment, because they often lose their money when brands crash and burn before they are bought.

In times of economic growth, conditions are perfect for the entrepreneurial brand. There is a classic business school method of brand building, which aims to make a lot of money in a very short time for its owner and developer by selling to a large, established company. There are benefits to both sides. The big company doesn’t have to take the risk of developing its own brand; the initial investors make their fortunes.