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Rosser R.
Reality in Advertising
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Эльмира А
has quoted
2 years ago
если сравнение это справедливо и отвечает всего двум условиям:
Эльмира А
has quoted
2 years ago
сформулировал этот принцип в виде двух непреложных законов реальности в рекламе:
Эльмира А
has quoted
2 years ago
УТП состоит из трех частей.
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