“Travel Marketing and Tourism Made Easy” explores the vibrant field of travel, marketing, and tourism, which has become increasingly significant in today's world. We provide an overview of tourism, types of travelers, and the factors driving its growth, including customer expectations and relations.
Our book is ideal for travel enthusiasts and those looking to enter the booming tourism marketing industry. It covers the entire marketing environment, communication strategies, and channels for tourism distribution, offering comprehensive knowledge and practical insights.
The chapters are divided to provide complete understanding, starting with an overview of travel marketing and tourism, followed by discussions on customer relations, the marketing environment, audience engagement, integrated marketing communications, and strategies to attract more people. We also delve into the economics of the tourism business, including pricing, revenue management, and airline product costing.
In light of the pandemic, we address the new norms and regulations affecting the industry, helping businesses and travelers adapt to the changes. This book is a valuable resource for mastering travel marketing and tourism.
