Getting Clients and Keeping Clients for Your Service Business

Ask yourself this: do your clients see your business or services as an opportunity that will give them a good return on their investment with you? Any potential client should be able to see your services as an investable opportunity, one that they feel they will see a return that is greater than the money, or investment, that they spent.

, trying to be everything to everyone is just impossible. But, if you can be everything to that specific target market where your VIP clients are, then you have found your target market and you will find that your business will grow faster than you can imagine.

A good marketing and sales campaign is about getting your business in front of those people who already need your services and offering them something that they cannot currently find with other service providers.

Learning to identify your target clients and your target markets
Learning to identify the wants and needs of those clients and markets
Learning to offer great opportunities for investments to those clients and markets
Learning the best ways to find and show the benefits that clients will gain from your opportunity

the best known brands will be spread at the speed of gossip, from one potential client to another – town to town, state to state

Visibility + Credibility + Word-of-Mouth = REPUTATION

how much you know, and if you know a ton about a subject, you can use that to leverage your knowledge into a wonderful halo of authority.

ton of in-depth knowledge on a specific subject

Becoming a “recognized” expert in your field

visibility has to be combined with credibility