Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

may be in a different market and have a different message, but they have the same mission. They’re trying to change the world in their own little way.

But when people pay you, it gives them the transformation they need to change their lives. It’s a cool cycle that we have a chance to go through—you get to create something, test it out and, if it works, you get paid. The more you focus on that cycle, the more lives you will be able to change

Change the world. Your message has the ability to change people’s lives, so use it

Become a master storyteller. This is the most important skill you can learn

Get results for your beta group. Your results will become the foundation your expert business will grow from

Become VERY clear about who you want to serve and what new opportunity you will create

I only shared in these pages those things that have been proven to work in my own and our other members’ businesses

Can you put one of your products on one of their thank-you pages? Can you put your ad in a PS on their emails? Could you co-create a product that you both promote and both get customers from? How can you integrate into your Dream 100 sales funnels? This way, it’s not just one and done, instead you will get a continuous stream of customers. There are thousands of creative ways to integrate with your Dream 100

I can go to Facebook and show ads to all the Tony Robbins fans (one of my Dream 100). You could go to Twitter and target Ashton Kutcher’s followers (if he’s in your Dream 100)

I would say that about 30% of the traffic into my funnels comes from this strategy