Public Relations For Dummies

noticed, read, and used

a hook or theme that engages an editor’s attention

Publicity must have an angle

Advertising is repeatable; PR is not.

Advertising is paid; public relations is free.

Define each target audience

What do you offer that is unique or special? What are customers looking for? And how well do you fill those needs?

What do you offer that is unique or special? What are customers looking for? And how well do you fill those needs?

a win-win partnership among publicists

use PR to communicate your message, build your image, motivate desired behavior, and generate greater revenues and profits.