The Art of Seduction

be indirect. Create news and events for the media to pick up, spreading your name in a way that seems spontaneous, not hard or calculated. Seductive: keep it entertaining.

Your name and image are bathed in positive associations; you are selling pleasure and prom-

ise. Insidious: aim at the unconscious, using images that linger in the mind, placing

your message in the visuals. Frame what you are selling as part of a new

trend, and it will become one. It is almost impossible to

resist the soft seduction

Associate yourself with poetic images and object

A woman never quite feels desired and appreciated enough. She wants attention, but a man is too often distracted and unresponsive. T