Web Content – The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.
This book contains a selection of articles which encompass many of the more popular subjects and genres commonly seen in the online blogs and content media. Through these demonstrative means, it intends to imbue key aspects of content and copy writing while maintaining strong weighting toward high grade shareability through audiences preferring of social media.
Its three pillars are:
IDENTITY – Crafting a unique, recognizable voice.
PURPOSE – Embodying clarity in topic choice.
STANDING APART – Being different from the banal crowd.
Generic writing, the samey and the dull lose out, while writing and content with spirit, humour and style is promoted by search engines. The power of words eye-catching and colourful with instantaneous 'shareability' is just what the modern day Internet values.
