User Behavior Shifts explores the dramatic changes in our online habits, examining how digital engagement, screen time, and platform loyalty are reshaping society. It highlights the complex relationship between technology, psychological triggers, and social influences, revealing how our online behavior is subtly guided, and not always a matter of free will. Did you know that the rise and fall of social media platforms significantly impacts how we interact, not just with technology, but also with each other?
The book examines these shifts through data-driven analysis, exploring the role of algorithms, social networks, and mobile technology. It progresses by first establishing an analytical framework, then exploring the drivers behind these changes. Finally, it examines the consequences of these shifts on mental health, social cohesion, and democratic processes.
Understanding these dynamics is critical for individuals and organizations alike, given the potential for manipulation in the digital age.
