The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

To start a business, you need three things: a product or service, a group of people willing to pay for it, and a way to get paid. Everything else is completely optional.

An ounce of action is worth a ton of theory.

You just need a product or service, a group of people who want to buy it, and a way to get paid.

Don’t worry about the details; just do what we say and you’ll regularly earn enough miles for free plane tickets every year

Like the overeager chef at the beginning of the chapter, I was trying to take them into the kitchen with me, not just giving them the meal they wanted

the overeager chef at the beginning of the chapter, I was trying to take them into the kitchen with me, not just giving them the meal they wanted.

think more about what people really want than about what you think they need

If spreadsheets can be made sexy, surely any business can find a way to communicate a similar message.

spreadsheets can be made sexy, surely any business can find a way to communicate a similar message.

core benefits instead of boring features