Crucial Creativity

“Never Let a Good Crisis Go to Waste”


Winston Churchill immortalized these words while urging global leaders to seize the moment and rebuild better than ever in the aftermath of World War II.


The savviest CEO's, entrepreneurs and professionals also recognize that a crisis is not to be wasted — that it is not a time to duck, pivot or limit your losses, but rather an unparalleled opening to rethink, reexamine and reimagine your business or career.


Necessity is the mother of reinvention.


Whether caused by external events, the actions of other people, or our own miscalculations, a crisis can provide an exceptional opportunity to come back wiser, stronger, and better positioned than before.


But how do you find the breakthrough ideas you need to get started? Transform your ideas into actionable plans? Or turn your plans into money-making reality?


Crucial Creativity provides solid answers — not a series of theories, bromides, or platitudes, but a real world strategy that has been proven to work in the trenches of crisis, and can be implemented in your own business or career.


In the pages of this book, you will read about, and hear directly from people whose livelihoods and futures were imperiled by what seemed, at the moment, like insurmountable odds.


Some had businesses that were struck by circumstances beyond their control; some were forced to abandon career tracks or business plans that didn't pan out; some were fired from jobs or elected positions; others burned out, lost their customer base, or were betrayed by trusted colleagues.


In every instance, they found a way to leverage the strategy you'll discover in this book to create a fresh and prosperous tomorrow.


About the Author


MARK S. WALTON is a Peabody award winning journalist, Fortune 100 management consultant, and Chairman of the Center for Leadership Communication, a global leadership development enterprise with a focus on leadership and exceptional achievement in life, work and business.