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Mark Siebert

The Franchisee Handbook

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Is Franchising Right For You?Why start a business from scratch when you can have a piece of the greatest expansion strategy ever conceived? Franchising is BIG and getting bigger in every sector—from restaurants and coffee chains to pet care and insurance. There is a franchise for everything and everyone.
As a potential franchise owner, you can be in charge of your own success while being supported by a known brand. Franchising gives you that ability, along with the satisfaction that comes only with building something that can last a lifetime and beyond. And, if you are successful, you eventually stop sweating the details and have the freedom to enjoy your life in a way that most around you cannot.
In The Franchisee Handbook, franchise expert Mark Siebert walks you through the process of vetting and buying a franchise, helps you ask the right questions of franchisors and yourself, and gives you the resources you need to decide if franchising is right for you. Siebert shows you how to do your homework before making what could be the greatest financial decision of your life. You will learn how to:Accurately assess the risks of buying a franchise
Determine if a franchise is a good fit for your personal goalsResearch and vet potential franchise opportunitiesCreate a startup plan that meets your business goalsPrepare your franchise for success
Why dream about owning a franchise when you can take concrete steps to make it happen today? With The Franchisee Handbook as your guide, you have the power in your hands to start your own franchise journey right now.
Small BusinessEntrepreneurshipFranchisesBusinessIndustriesFood Industry
This book is currently unavailable
306 printed pages
Original publication
2019
Publication year
2019
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Quotes

  • Brian Guballahas quoted4 years ago
    Money. Time. People. Economies of scale. Risk reduction. Locking in a channel of distribution.
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    • Brian Guballahas quoted4 years ago
      Franchising also allows franchisors to eliminate their responsibility for the daily operations of their business, thus allowing them to grow using a leaner management structure. Franchisors do not need big Personnel Departments to screen, hire, fire, and motivate employees. Franchisors do not need the staff of bookkeepers and payroll staff necessary to pay hundreds of employees. Franchisors simply delegate this responsibility to their franchisees.
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      • Brian Guballahas quoted4 years ago
        In order for a company to open a single unit, it must look at dozens of sites, determine the best choice, negotiate the lease, arrange for an architect to design the interior, hire a contractor for the build-out, negotiate equipment leases, purchase initial inventory, hire and train managers and staff, and prepare for the grand opening. With a franchise program, a company can depend on its franchisees for most of this—it merely provides the training in how to execute each of these steps.
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