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Jaime Levy

UX Strategy: How to Devise Innovative Digital Products That People Want

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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away.
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465 printed pages

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  • b3255366118has quoted3 years ago
    I couldn’t imagine just being a wireframe monkey anymore.
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    • b3255366118has quoted3 years ago
      My formula is this: UX Strategy = Business Strategy + Value Innovation + Validated User Research + Killer UX
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      • b3255366118has quoted3 years ago
        Because when everyone shares a product vision, you and your team really have a chance at changing the rules of the game for your product, company, and future customers.
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